This project is a roadmap for introducing edible insects
to the western diet. We believe that this cultural leap
could be achieved through a sequence of products and
services that will steadily build acceptance.
Insects offer a solution to accelerating global food
demand. They are much more space and energy
efficient than traditional livestock and will happily eat the
crops we don’t want. They are also high in protein, low
in fat and cholesterol, and rich in nutrients like omega-3.
We designed our brand: Ento to build awareness of the
benefits of edible insects. Ento will deliver a succession
of foods and eating experiences that will gently
challenge our cultural taboo.
And perhaps by 2020, fresh grasshoppers will be a
regular sight in your local Tesco.


2 comments on “Ento

  1. Pingback: Ento | mealtable

  2. Reblogged this on 21flights and commented:
    gross (for me), but very very smart. if psychological barriers can be overcome this could be revolutionary. (or maybe i’m just won over by the convincing video, haha.)

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